About

Spearheaded B2B Energy initiatives, driving transformative changes: Within 6 months, I delivered a new website enhancing accessibility post-significant business changes. Used data-driven insights to optimise sales and marketing, boosting efficiency. Defined "The Smart Customer" roadmap, extending the journey post-smart meter installation. Drove sustainable green gas product development, guiding a customer-centric transition. Introduced market segmentation models, aligning products with preferences and needs. Collaborated globally, contributing to Energy Supply's value proposition, fostering innovation. Hosted 'Energy Under the Microscope,' empowering teams, sharing insights. Redefined B2B supply product development, shifting to a customer-centric approach. Played a key role in building long-term strategy, incorporating data and regulatory considerations.

Aligned strategic initiatives with the organisation's 10-year vision, ensuring robust growth and sustained success. Drove data-driven decision-making, gathering insights through workshops, interviews, surveys, and diverse methods. Catalysed innovation by challenging assumptions, translating abstract insights into tangible actions. Managed the innovation process, architecting researched actionable roadmaps for project success. Guided teams toward strategic validity, aligning ideas with the organisational vision and user requirements. Pioneered identification of commercialisation avenues for in-house technologies, offering insights for innovative market entries. Defined tenure at Fathom3 through a commitment to innovation, collaboration, and shaping a future of growth.

Led a comprehensive research initiative targeting a novel market entry, integrating innovative processes with market analysis and user research methodologies. Addressed pain points, gains, and executed prototyping, guerrilla, and indicative testing. Facilitated consensus-building and decision-making, translating research into value propositions, Minimum Viable Product (MVP), and milestones. Synthesised initiatives into a business model canvas, harmonising with Industry 4.0 principles and a ten-year strategic vision. Embraced challenges with enthusiasm, delving into uncharted waters to foster fresh perspectives. Adapted swiftly, internalising new methods, fostering mutual learning, prioritising open collaboration, and embracing discomfort for smooth discoveries in unexplored territories.

I introduced and managed a digital asset repository across 16 offices around the world. I created the process for marketing translations across the group and managing their timely delivery and planned and coordinated all pre-production activities